Do you know what has taken the world by a storm in recent times? Technology, of course, but that has advanced, too, to great heights. The increasing demand for advancement in technology has resulted in producing mobile devices, such as Laptops, Tablets, or Smart Phones. Thus, with the use of these devices, Business can be enhanced with connections, presentations and video conferences for sale of products and services to domestic as well as overseas clients.
Although Laptops support mobility, they have the same power and functionality as desktops. They also have screens like desktop monitors, as well as an attached keyboard, web browser, software programs like Microsoft Office, and CD and DVD slots. You can get access to the Internet at any time you prefer. However, multitasking with Laptops is efficient for sales personnel with higher CPU power and more RAM space.
Tablets are similar to Smart phones, but have a large screen almost 7-10 inches. They are also portable and can slide easily into bags. They do not weigh much and have a mobile Operating System (OS) and user interface, which seems like a Smart phone. Hence, they are resourceful for your sales team. Tablets are phenomenal for reviewing and responding, as you can turn it sideways to review web pages and watch videos effortlessly.
Smart phones are the simplest mobile computing devices for your sales team, as they offer the usual’s of a mobile phone service, such as talking and messaging. However, they are, in a way, enhanced technology devices to substitute computers. With the use of Smart phones, you can access the Internet using wireless signals, such as GPRS or WiFi. Mobile web browsers are the new trend for phones in the sales business. They can run Applications made especially for Smart phones that are designed by third parties. Your use of Smart phones would not be complete without the little ‘snippets’ of checking emails, Facebook posts or playing the famous Angry Bird game on your Smart Phone.
Just like any other product, which comes into the market, Laptops, Tablets and Smart phones have their own advantages and disadvantages to deal with in the sales field. You either like it or you don’t. You can either live with it or live without it. You can make the choice as per the requirements of your sales team. The basic purpose to own them is for portability as your Sales Team may always be on-the-go with meetings and presentations for various clients.
a. Advantages for Laptops, Tablets and Smart phones
Laptops, Tablets and Smart phones can be used in any environment as you do not need a keyboard and a mouse for its function. It can be used by sales executives while travelling or rushing to meet a client, with a single hand. It is mostly believed to be the precious possession of business people. However, that’s just a myth. Anyone can own a Laptop, Tablet or Smart phone. As a mobility device, these products are mostly lighter in weight, have lower power models, and can work for E-book readers, like the Amazon Kindle.
The conventional ways of technology usage have moved on to the ‘touch’ mode, wherein, navigation is made easy for manipulating images, music, and mouse based games. You can also indulge in digital painting and image editing for leisure or work purpose as they are precise and intuitive. Moreover, these devices provide the ability of entering diagrams, mathematical notations, and symbols with increasing speed and ease. Hence, your sales professionals can also benefit with proper software, universal input, and independence from different keyboards. Furthermore, with the use of a stylus, pen or your finger, you can tap on your screen rather than use a mouse, which is not directly connected to the screen pointer.
Disadvantages for Laptops, Tablets and Smart phones
Laptops, Tablets and Smart phones are not economical commodities to purchase, as they sell at high prices. Their input speed is significantly slower, in the case of typing. A simple thing like resting your wrist can prove as a drawback for Laptops, Tablets and Smart phones, as they do not provide space for such a gesture. The performance of your sales personnel can be affected with tiredness of moving their arm repeatedly while working for a long duration with these devices. These devices may seem easy, but can be time-consuming as your sales team will need to know information for a lot of programs to use them. Due to the absence of graphic cards, these devices have embedded graphic processors, which have weak video capabilities. This may hamper video conferences or presentations conducted by your sales executives for your potential or existing clients.
Moreover, as Laptops, Tablets and Smart phones are modelled for business, they do not sell much. In addition, since they are frequently used, you may find most of your sales executives walking in with damaged screens due to impacts or misuse. As compared to a standard desktop, these modern devices have smaller displays, and probably, lack keyboard functions, which are efficient at times.
b. Cost of each
The cost of each Laptop, Tablet or Smart phone may vary with their features. You can choose the best that suits the needs of your sales team:
Laptops can range from $149 to $6059 AUS Dollars.
Tablets may range from $67 to $8384 AUS Dollars.
Smart phones range from $4 to $5663 AUS Dollars.
c. Capabilities of each
Each device has its own characteristics and capabilities:
A set of high quality external speakers for laptops can enhance the ability of processing audio files while having a sales meeting. You can improve the function of your laptop with additional memory, as well, to store critical sales data files. You can always keep an extra laptop battery handy, in case of functioning in locations that do not have electricity or face power failure.
More like a portable PC, the tablet allows you to use MS Office and view PDFs with the productivity software application “Documents-To-Go”. As a result, you can share and carry out sales meetings from anywhere in the world. Moreover, you can access Skype and YouTube for chatting and promoting your products or services through online video clips.
The primary attributes of Smart phones are software features, power management and multimedia features for gaming, software features and power management for business, and hardware support and multimedia features for casual use. In contrast, the secondary attributes of Smart phones are supported platform and hardware support for gaming, and business, and power management, software features and supported platform for casual use.
Most laptops may have inbuilt WiFi adapters. Apart from that, you can use a tablet to connect to a wireless or wired network with the help of an Ethernet port or WiFi for internet access and connectivity. Moreover, Smart phones support Wi-Fi that allow you to access data and voice services within an area of Wi-Fi coverage.
ii. Programs for each
Programs are vital for producing and providing sales information for training your sales executives, as well as exhibiting the skills of your sales team to your clients.
A laptop can have programs, such as Firewall, Anti Virus and Anti Spyware, Word Processing, Spreadsheet, Adobe Acrobat Reader, Unzipping software, Graphics, Quicktime, Media or Flash Player, and CD and DVD burning software.
You can get OneNote, Kindle, Flickr, ArtRage, IE9, WCS Touch Browser, Pen Commander, etc. as acetous programs for your tablet.
You can have a lot of programs for your Smart phone, but make sure you also have Dolphin Browser HD, LauncherPro, Beautiful Widgets, Amazon MP3, and Multicon Widget.
iii. Flash capability for each
You will not have any trouble viewing Flash content on your laptop, as long as you have the latest version of Adobe Flash Player installed for your browser.
Flash Player 10.2 can be used by Android Smart phones. However, it is not yet available for Tablets.
iv. Connect to company Database (VPN)
With connection to a Virtual Private Network (VPN), you can link Remote offices or teleworkers using the public Internet, across the road, town or even the world. You can keep your company date confidential within your sales team behind your firewall, with High-Security encryption. For VPN, you can use ADSL, Cable Modem, ISDN or dial-up links for the Internet at either end. This mode of connection helps you save money to a considerable extent when used for an entire sales team as compared to rental lines or direct dial-up access. It also supports scalable multiple simultaneous tunnels. The flexibility of VPN can set up Remote offices quickly or efficiently deploy it temporarily.
d. Limitations of each
Just as these devices have advantages, they have limitations that may not cater to your sales team:
The size of the laptop can affect the sound quality that it produces. You find that many laptops lack the ability to handle extensive tasks, such as graphic designing and gaming. Batteries of laptops last only for a couple of hours.
Although you may enjoy capturing photos and videos with your Tablet, the clarity will depend on the camera model and its megapixels.
Smart phones limit your use, when it comes to screen size and input methods. Some smart phones even limit the size of an application, in general.
e. Presentation capability
Laptops, Tablets and Smart phones can be best used for presentations, as you can make, present, as well as view a presentation through connectivity and various program tools. It is the latest style of presenting with these devices. You can make presentations while you are travelling or just sitting in your car. Rather than gathering members for a meeting, you can present your work within the scope of your WiFi coverage or online access to send emails of the presentation to your sales team. Thus, the scope of your Sales Team can increase with the use of the latest technology as a successful tool of business strategy.